Salvem la fresca
Gold Effie Award (Spain)
Shortlist Grand Effie Award (Spain)

IKEA aims to save one of the most Mediterranean traditions that exist, along with theĀ siesta: la fresca. In other words, the healthy habit of sitting outside at around 21:00h in order to beat the high summer temperatures and chat with neighbours, forgetting about daily concerns.

June 26, 2018